| • |
Over 2.4 million Chinese living in the
U.S. (U.S. Census, 2000) |
| • |
84 % of Asians use at least some in-language media
(www.kscitv.com) |
| • |
Newspapers are the main source of news and information
to Asians |
| • |
4 Major daily Chinese newspapers circulated nationally |
| • |
2-5 Local newspapers in major cities (mostly free) |
| • |
CCTV owns and controls 75% of leading Chinese-language
television stations in Noth America |